Responsive Websites: Mobile Optimisation
Websites on Mobile Devices
When on a mobile device, users want to get information quickly. A mobile is an on-the-go device and can be therefore used at any time of day in any situation whenever the person needs it.
Therefore, the mobile version of the website may differ from the desktop version such as less content or more imagery, keeping them simplified. The meta data may also be different and pop-ups are less likely to appear on mobile sites as mobile phones do not support Java.
Depending on how well your website is optimised for the mobile; your search engine rankings may be higher or lower on the scale.
Mobile Optimisation is Important
With the increase of mobile devices, it’s important for businesses to optimise their websites for mobiles and tablets. Many people spend more time on these devices than they do on a desktop or laptop, so having pages that are optimised for smaller screens is imperative.
It’s also important to note that local searches are more likely to appear on mobile devices. But, keywords that rank well for SEO might not work the same for mobile users.
Both phones and tablets have the capability of allowing the user to purchase products easily. With an optimised mobile page, you may increase your chances of a sale.
How to Optimise a Website
On a mobile, it is likely to take longer to load the web page with the phone’s internet speed. Many users do not have the patience to wait for a website to respond and a slow load will therefore ruin the user experience. Correctly shrinking the size of images will help to speed up the time it takes to load the page.
Mobile users do not want a lot of information. Keeping the content on the webpage short is important so the user does not lose interest and veer away from your website. Quality is better than quantity.
It’s also important for users to easily see text. Designers will therefore have to enlarge the content used on the web pages.